PROJECT Case Study: Fintech App – PayFlow

PayFlow is a mobile-first fintech application designed to simplify personal finance management and cross-border payments for individuals and SMEs. The app integrates digital wallets, budget tracking, investment options, and instant peer-to-peer payments. Its mission is to make finance seamless, transparent, and accessible for both banked and underbanked populations.

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Problem Statement

Despite advancements in digital banking, users face several issues from High transaction fees for cross-border transfers  to Poor financial literacy tools in existing apps. How can we build an all-in-one platform that ensures low-cost transactions, financial empowerment, and easy money management?

Design Process

3.1 Research

3.2 Brainstorming & Ideation

3.3 Wireframes & Drafts

3.5 Prototyping

Validate & Test

Restructuring

Users Persona

1. Young Freelancer – Adaeze Okafor, 26, Lagos

Adaeze is a freelance UI/UX designer who needs to receive payments from international clients and manage irregular income. She struggles with high transaction fees and staying on top of her budgeting. She values a multi-currency wallet, AI-powered budgeting tools, and micro-investment options to grow her savings.

2. SME Owner – Chinedu Bello, 34, Nairobi

Chinedu runs an e-commerce fashion store and needs affordable loans, simplified payments, and cash flow tracking. Traditional banks often reject his applications due to limited credit history, and using multiple apps for finances is cumbersome. He benefits from an integrated wallet, alternative credit scoring, and an analytics dashboard to monitor his business finances.

3. Everyday Saver – Mary Johnson, 42, London

Mary is a nurse who wants to send money abroad, save consistently, and improve her financial knowledge. High remittance fees and complicated finance apps frustrate her. She needs low-cost international transfers, automated savings plans, and a simple, beginner-friendly interface that makes managing money easy and stress-free.

Features

Multi-Currency Wallet

Hold, send, and receive money in multiple currencies.

Budgeting Tool

Tracks spending habits and gives personalized savings recommendations.

Micro-Investments

Round-up savings invested into ETFs, bonds, or crypto.

Instant Payments

QR-based local transfers and low-fee international remittances.

Credit Scoring & Loans

Alternative credit scoring using transaction data.

Security & Compliance

Biometric login, AML/KYC verification, PCI DSS compliance.

App Screens

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